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Position: Business Head General Trade
Role: To lead and drive the General Trade business, and achieve the top and bottom line targets as
per the plan
Reporting Structure:
Position reports to: CEO -Retail
Job Description:
Responsible for delivering top and bottom line targets of GT business (Quarterly and Annual P&L)
Responsible for end to end new introductions / replacement of products to all Distributor / Direct
Dealers Stores at national level.
To identify & correct the gaps to improve reach- Numeric distribution & Weighted distribution
Handling a team with zonal business heads and drive business as per planned for FY
Review monthly, quarterly, annual business performance and take corrective actions as required.
Monthly S&OP and ROFO planning for accurate sales forecast.
Ensuring process adherence as per the Commercial Norms
Developing the network of potential distributor all over the country for GT business
Closely working with Product and C&TM team for timely execution of new product launches and
on ground activations.
Suggest ways to improve Salesforce Automation for effective coverage and PJP adherence.
Analysing current EFL and competitor presence and suggesting the best promotions, products and
price to pitch our products
Monthly secondary / tertiary planning and execution in line with primary target
To track & monitor ROI of distributors on regular intervals
Required profile:
Experience: 12 - 15 years in Sales, At least 10 years in GT business
Level: DGM /GM
Education: MBA Sales & Marketing preferable
Industry Type: GT Business experience in major consumer electronics/white goods industry.
Functional Area: General Trade
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