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VersaChalk is in search of a skilled and innovative Full-time Social Media Marketing Manager to join our marketing team.

The Social Media Manager's responsibility will encompass managing a team of marketing members focused on the creation, content management, and execution of our social media strategy across a diverse range of platforms.
They're in charge of increasing brand recognition, driving engagement, creating a strong sense of community, and ultimately, leading to customer conversion.


Key responsibilities:
Manage a team of experts to execute social media marketing efforts effectively.
Oversee the social media content creation process and implementation of initiatives or campaigns on social media platforms.
Develop and execute a comprehensive social media strategy and content roadmap for each social media platform that aligns with our brand identity, target audience, and business goals.
Monitor and analyze social media performance, adjusting strategies as needed to optimize reach and engagement. Create monthly reports and report to the marketing manager all important data and insights.
Stay up-to-date with social media trends, platform updates, and industry news to inform strategy.
Has a large focus on editing videos and different platforms
Foster a strong online community by engaging with followers, help in responding to comments, and addressing customer inquiries.
Report to the Marketing Manager about efforts and results, providing actionable insights.
Engage accounts to identify areas of opportunity with potential and current collaborators and partners

Software/Tools:
Social media management tools (e.g., Later, Semrush (Social Media Analytics), VPN tools, etc.)
Data or Asset Management Software (Airtable, GSheets, Air, etc.)
Marketing automation and outreach tools (CRM platforms, lead generation, etc.)
Video and photo editing tools (Canva, Photoshop, iMovie, Adobe Premier, etc)
Analytics tools (e.g., Google Analytics, Shopify Analytics)
AI tools to help with caption/copy (JasperAI, ChatGPT)

Skill set:
Well-experienced in the strategy and delegation side
Excellent written and verbal communication
Skilled with visual storytelling, art direction, and content creation, especially with video platforms (TikTok and YouTube)
Deep understanding of social media platforms and best practices
Analytical mindset with the ability to interpret data and adjust strategies accordingly
Strong organizational and time-management skills

Experience:
Demonstrated success leading and managing a team of 2-5 individuals
4-7+ years of experience in social media management, marketing communications, or a similar role
Proven track record of growing and managing social media accounts
Experience in managing social media advertising campaigns
Has experience in marketing physical products

Do not apply if:
You are not deeply involved on a daily basis with social media platforms, trends, and best practices
You are not available to work full-time
Has no experience in marketing physical products

Scenario Questions:
1. How would you approach creating a social media content calendar for VersaChalk?
2. Describe a successful social media campaign you have managed in the past, and explain why it was successful.
3. How would you handle a negative comment or customer complaint on social media?
3. In your judgement, which social media platforms are the most important to focus on? Explain why, particularly as it relates to VersaChalk products.