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Were the worlds leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine whats possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.


Job Details


Kantar Worldpanel travaille avec un chantillon reprsentatif de 20 000 foyers franais, qui nous dclarent rgulirement leurs achats : les panlistes.

En tant que
Charg(e) de communication
des panels au sein de la Direction Data Acquisition, vos missions seront tournes vers lanimation de nos panlistes.

Animation & Rseaux sociaux:
Participer la dfinition de la stratgie de communication et danimation de nos panels
Mettre en uvre la stratgie de communication sur les rseaux sociaux:
Animer et fidliser une communaut de panelistes sur les rseaux sociaux (Facebook, Twitter, Instagram, etc.)
Crer et diffuser du contenu attractif et adapt aux diffrents rseaux (articles, vidos, sondages, jeux, etc.)
Dvelopper linteractivit avec les panelistes, rpondre leurs questions, les encourager participer aux tudes
Assurer la veille des rseaux sociaux
Participer ltablissement de budget, suivre et analyser les performances des actions menes, proposer des axes d'amlioration
Veiller la qualit et la reprsentativit des panelistes, recruter de nouveaux membres
Respecter des bonnes pratiques du mtier

Communication panliste:
Rdiger et mettre en ligne des restitutions pour notre communaut
Participer la rflexion globale autour de lengagement et la fidlisation de nos panlistes
Conduire les enqutes de satisfaction auprs des panlistes


Profil:

- Diplm(e) d'une formation en communication, marketing, journalisme ou quivalent
- Vous justifiez dune premire exprience dans lunivers de la communication et des rseaux sociaux.
- Matrise des outils et des codes des rseaux sociaux, sensibilit aux tendances et aux attentes des internautes
- Dot(e) dun rel esprit dinitiative, de fortes capacits rdactionnelles.
- Crativit, ractivit, sens du dialogue et du service client
- Capacit travailler en autonomie et en quipe, rigueur, organisation, esprit d'initiative
- Excellente capacits de rdaction en franais


Country

France


Why join Kantar?


We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. Were dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like youre not an exact match, wed love to receive your application and talk to you about this job or others at Kantar.