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Who We Are:

WHY Brands Inc., a parent company of MunchkinandCurio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHYs vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every childs potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation. Not only were we honored by LA Business Journal as The Most Sustainable Company of 2022, we were also humbled to be honored on the 2023 Fast Companysannual Brands That Matter list.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What Youll Do:


We are looking for a strategic, creative, and entrepreneurial marketing leader. Reporting to the VP of Global Marketing, the Director/Senior Director of Marketing will lead a team of marketers to execute marketing programs and drive overall growth and success through strategic planning. This person will take on a variety of responsibilities and play a leadership role on a small team in a fast-paced, high-growth organization. Specific responsibilities include new product launches, promotional programs, channel development, competitive analysis, and vendor management.


Manage the business as an owner by developing the marketing strategy to increase market share, drive top-line revenue growth and add shareholder value

Drive strategy and long-term planning across a portfolio of products

Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), in both new and existing categories

Develop and execute comprehensive marketing plans, including developing innovative campaign concepts, media planning, online direct marketing, trade programs, etc.

Present with confidence to both internal and external customers. Play a lead role in retail sell-in presentations

Manage marketing team and provide coaching, development and strategic direction

Have a strong understanding of the competitive landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts. This is especially true of ecommerce and specifically Amazon

Understand consumer behavior and drivers by conducting informal market research, reading online consumer reviews, and monitoring feedback on product categories in social media

Guide preparation of marketing activity reports and present to executive management

Interact with executive team on a frequent basis

Develop and manage marketing operating budget


Bring It!



Minimum of 8 years marketing experience, consumer packaged goods industry experience highly preferred

Experienced business and brand builder with a proven track record of leading multi-functional teams to grow sales, market share and profit

Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills, able to manage multiple projects, meet/exceed deadlines and expectations, and adjust quickly and effectively to change

Creative & open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositions

Clear and consistent communicator that is able to influence at both the peer and senior level

Experience launching products, leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns, with strong organizational analytical and writing skills

Undergraduate university degree, MBA degree preferred


We Got You Covered!

As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We invest in our people and support career growth and development.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer hybrid work environment. Munchkins Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.

Salary range: $165,000 - $200,000 (DOE)

To learn more, visit us at (link removed).



Munchkin welcomes and values what makes everyone unique. Were proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

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