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Social Producer AND Editor
Location: US-NY-East Aurora
Jobcode: 354003
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JobsRUs.com. is seeking to hire a Social Producer AND Editor for our client in East Aurora, NY! Benefits Available! Weekly Pay! $60.00/Hour Client is seeking a freelance Social Media ContentCreator/Producer/Writer for the Fisher-Price brand witha passion for conceptual creative, a love for social media and an ability to shoot and edit incredible video and photographic content on the fly. You will play a pivotal role in creating and implementing social media strategies to enhance the online presence and engagement of our brand. As a lead content creator for Fisher-Price you will work closely with our social media team to develop concepts, shoot videos and stills onsite at company HQ (or travel to events/offsite locations when necessary), edit videos, write caption copy and create anything else necessary to create go-live-ready content. You will collaborate with cross-functional teams to ensure consistency in messaging, brand voice, and overall digital marketing efforts. Responsibilities: Content Creation: Ideate and develop fresh social media content concepts in partnership with the brand, social & creative teams, ensuring work delivers on the brands overall social strategy and aesthetic. Produce engaging and shareable content for various social media platforms, including but not limited to video, photography, motion graphics, etc. Stay abreast of industry trends and leverage emerging platforms to drive innovation in content creation. Post-Production: Editing, color correction, sound clipping and mixing, motion graphics/animation, and photo retouching. Write copy and captions for all assets, including the use of hashtags when relevant. Troubleshoot, identify, and resolve technical issues. Distribute assets to all project stakeholders, make any changes or adjustments needed, and redistribute final assets in a timely and effective manner. Lead sourcing of equipment and software needed to support shoots. Strategy Development: Work closely with the marketing team to implement/execute social media strategies that align with overall marketing goals. Analyze social media data and metrics to optimize content and strategy for improved performance and creative learnings. Audience Engagement: Foster a sense of community by actively engaging with followers, responding to comments, and facilitating discussions. Monitor social media trends and incorporate relevant topics into the content strategy. Collaboration: Coordinate with cross functional teams to create visually appealing and cohesive content. Monitoring and Reporting: Provide regular insights and recommendations to improve creative based on performance metrics. Stay up to date on new technologies and recommend them when appropriate. Stay abreast of industry trends and leverage emerging platforms to drive innovation in content creation. Brand Consistency: Ensure that all social media content aligns with the brand voice, guidelines, and overall marketing objectives. Implement and enforce best practices for social media communication. Provide creative feedback on social media content created by other partners to ensure consistent brand voice across all content whether produced internally or externally. Requirements: Bachelors degree in marketing, communications, or a related field, or equivalent experience. Proven experience as a Social Media Producer or similar role. In-depth knowledge of social media platforms, trends, and best practices. An ability to take direction, work independently, and be a self-starter. Strong creative and analytical skills. Excellent written and verbal communication skills. Ability to multitask and work in a fast-paced environment. Familiarity with social media analytics tools. Experience using handheld DSLR, phone, and video cameras to capture candid, unscripted, and scripted video and still content. Experience creating, editing, and color-grading video content using Adobe Premiere, Final Cut, Inshot or Capcut or similar programs. Familiarity with studio and natural lighting. Experience writing social-first copy and captions with deep understanding of hashtag strategies. Basic experience mixing and editing sound. Basicexperience retouchingstill photography. An ability to tell a concise, complete, engaging, memorable story in a limited window of time. Have a finger on the pulse of pop culture as well as the latest social media content and trends. Excellent interpersonal skills and experience collaborating with cross-functional teams to brainstorm, develop, and execute social media and video campaigns. Acute attention to detail and an abilityto work within tight deadlines. Demonstrate a strong ability to think on your feet and create engaging content spontaneously. Showcase the capacity to improvise in response to real-time events, trends, and audience interactions. Proven experience in developing content that feels authentic and unscripted, fostering a genuine connection with the audience.
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