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Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing
initiatives. create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile
App PNs, IVR OBD, etc.
Use marketing automation tools to create customer journeys and manage user lifecycles across all
segments of users (new, active, dormant, etc.)
Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/
reports at a channel, cohort, or campaign level.
Coordinate with internal stakeholders and external vendors for the template, creative, and business
approvals. Identify key Content/propositions to reduce churn for various cohorts and minimize it by
setting up churn prevention lifecycles as well as win-back campaigns.
Run various A/B experiments to identify the best strategy.