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Director, Social Media Marketing & Strategy Denver, CO
The Director, Social Media Marketing & Strategy will develop a comprehensive social media function to differentiate Western Union in the marketplace. This role requires a deep understanding of social media platforms, marketing principles, and strategic thinking to create impactful and cohesive brand experiences across various channels.


Role Responsibilities

Develop and implement a holistic social media marketing and strategy plan that aligns with overall business objectives and drives brand awareness, customer engagement, and revenue growth
Lead a team of social media marketing and strategy professionals, providing guidance, mentorship, and support to ensure the successful execution of innovative, integrated campaigns and initiatives
Create and deploy content and measurement tools that help more effectively acquire new customers and retain existing customer base across the globe
Oversee the development of engaging and compelling content for various social media platforms, ensuring consistent brand messaging and tone
Define and track key performance indicators (KPIs) for social media and marketing campaigns, analyze data, and provide actionable insights to drive continuous improvement
Drive the development and implementation of a social media crisis management plan, ensuring effective handling of potential issues while maintaining the brand's reputation
Collaborate closely with cross-functional teams, including product, sales, and creative, to ensure integrated and cohesive marketing campaigns across multiple channels
Manage relationships with external agencies, vendors, and influencers to maximize the reach and impact of social media marketing initiatives
Stay abreast of industry trends, emerging technologies, and best practices in social media and marketing, and incorporate innovative approaches into strategies and campaigns



Role Requirements

8+ years of experience in social media marketing, marketing strategy, or a related field, with a proven track record of developing and executing successful marketing campaigns in a multi-channel retailer or financial services company
Proven ability to lead diverse, geographically dispersed teams
Bachelor's degree in marketing, communications, business, or a related field. Master's degree is a plus.
Exceptional communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization
Ability to communicate updates in a concise fashion to Executive Management and to understand and meet their expectations
Additional experience in budget management and resource allocation
Experience in a business transformation setting is a plus


We make financial services accessible to humans everywhere.Join us for whats next.
Western Union is positioned to become the worlds most accessible financial services company transforming lives and communities. Were a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. Youll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If youre ready to help drive the future of financial services, its time for Western Union. Learn more about our purpose and people at (link removed)

Salary

The annual base salary range is $131,907 - $219,946 USD per year. This role is also eligible to receive an annual bonus and Long-term Incentives. Actual salaries will vary based on candidates qualifications, skills, and competencies.


Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few((link removed)). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interviewprocess or in an offer of employment.
Your United States specific benefits include:
Family First Program
Flexible Time Off
Medical, Dental and Life Insurance
Student Loan Repayment Program
Tuition Assistance Program
Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-JF1 #LI-Hybrid





Estimated Job Posting End Date:03-18-2024
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.