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Role : Digital Marketing Executive Industry Type : Real Estate Functional Area : Marketing Employment Type : Full Time, Permanent Job Responsibilities: Create awareness of and develop the brand you're marketing Help with marketing plans, advertising, direct marketing and campaigns Develop and implement a marketing strategy (often as part of a wider sales and marketing programme) Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective Track marketing performance and return on investment and prepare weekly or monthly reports for management Monitor and report on competitor activity. Source advertising opportunities and place adverts in the press or on the radio Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts Write and proofread marketing copy for both online and print campaigns Produce creative content, including videos and blog posts Run social media channels Arrange the effective distribution of marketing material. Conduct market research, for example, using customer questionnaires and focus groups Job Requirements: Proven experience as marketing executive or similar role commercial awareness and business acumen copywriting and design skills creativity an eye for detail analytical and strategic thinking drive and self-motivation a flexible approach to work the ability to work well under pressure teamwork and the ability to foster good working relationships influencing and negotiation skills IT, social media and numeracy skills Good understanding of market research techniques, data analysis and statistics methods Thorough knowledge of strategic planning principles and marketing best practices