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Job TitleMarketing Intern, Shaving Category
Job Description


Your assignment


The assignment is to support the upstream marketing team (responsible for proposition development from idea generation to product launch) in multiple areas, focused on improving the organizations ability to deliver value propositions related to the male grooming domain.

Topic areas include:
Support for selected projects in
Product Development
including analysis on consumer and market data, and coordinating selected areas of the project.
Development of
Value propositions
including consumer research, concept and claim development and verification.

Competitor Analysis
to support key innovation projects for Facial Styling products.
Support on
Product Launch Plans
(trade presentations, launch activities, online activities)
Analysis of
Online portfolio
and suggest counteractions together with the Market intelligence team
Support in the creation and follow up of value added promotions



Your team


You will be part of a dedicated Marketing Team in the category of Male Grooming within Philips Health Tech, which consists of electronic male grooming appliances. Philips is a global leader in this category. The upstream marketing team (Consumer Marketing Managers) is responsible for full proposition development, starting with consumer insight generation, all the way to product development, market launch and life cycle management. In a very dynamic market with a multitude of projects, the team needs support to enable it to focus on the value creation aspect of the role.


Our offer


Location: Shenzhen Philips Innovation Center
Starting date: Mar 15th - Sept 2024
Duration: min. 6 months, ideally 1 year



We are looking for


Students currently studying towards
Master of science WO (Bsc./Msc.)
in:
Business Administration/ Business Economics/ Business Management/ Economics/ Marketing, Data analysis, Business analysis.
Fluency in English (verbal & written)
Strong analytical skills
Passion for marketing
Excellent knowledge of MS office
Proactive and solution oriented
Good communication skills: ability to inspire people and convey messages in a convincing manner.
Solid interpersonal skills: ability to work with people of different seniority and backgrounds.
Able to work in a complex international matrix organization. Hands-on mentality, good in managing projects.