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Assistant Manager/ Deputy Manager - Marketing
Location: IN-Pune
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Job DescriptionJob Summary This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role with long term vision of the organization goals and strategy road map. Candidate is responsible for PR, Corporate communications, Media management and advertising. Key Roles and Responsibilities:- Operational Focus Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management. Allocate the marketing budget to various product and spend categories Participate in the development of new project proposals provide inputs on product mix, pricing, customer behavior and real estate trends Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication Supervise the planning and development of Maestro marketing and communications materials. Represent Maestro at various community and/or business meetings to. promote the company. Supervise the preparation, issuance, and delivery of exhibits, and promotion programs. Define and articulate brand positioning vis--vis target customer segment Identify the brand trademark architecture, brand look and feel Ensure legal protection of trademarks identified Develop plans for tracking and monitoring brand performance and value Identify and evaluate co-branding opportunities Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities Identify, evaluate, select and monitor promotions channels and media partners Identify promotional schemes based on marketing strategy and sales plan Allocate promotions budget to promotional schemes Define and agree on promotions effectiveness measurement mechanisms Calculate the ROI of the promotional schemes and campaigns. Take measures to improve the ROI Develop primary research objectives to understand buying patterns, preferences Initiate, track and monitor consumer oriented primary research initiatives Implement the research findings in the new marketing campaigns and advertisements Monitor the press releases in media and give inputs for the press releases Generate leads through exhibitions, advertisements, campaigns and promotions Education and Experience Masters in Business Administration (MBA) with Marketing specialization from reputed university Minimum of 4 years of experience with at least 1 years in Real Estate Industry Leadership Competencies and Skills Good interpersonal and customer facing skills, able to empathize, maintain professionalism, display patience and politeness within a sometimes pressurized environment Good team working skills and ability to work with minimal supervision Proven desire to update product knowledge and skill set where required A conscientious, flexible and can do working style Good oral communication skills. Ability to communicate with both customers and colleagues at all levels of seniority and liaise Employement Category:Employement Type: Full time Industry: Others Role Category: Purchase Functional Area: Not Applicable Role/Responsibilies: Assistant Manager/ Deputy Manager - Marketing
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