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Develop and execute influencer marketing strategies and creative campaigns Identify and build relationships with prominent influencers and thought leaders Research relevant industry experts, competitors, target audience and users Keep abreast of emerging trends, technologies and influencers Liaising with the marketing team to create and coordinate marketing strategies that work across different channels Share reports and visibility with the senior management regarding the progress of the initiatives. The ORM Executive is responsible for on-line content, tracking and analysis of reputation factors and account to successful management of Brands reputation. Facilitate problem resolution along with other questions. Consistently create an exceptional consumer experience with each contact via inbound / outbound post/tweet/email Performing an in-depth audit of the information on the world wide web and ensure positive reputation of the Brand Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc. Commenting positively on the most influential/negative forums and comments. Investigating the facts about the Comments. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments. Coordinate monthly performance review and recommendations Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify ongoing trends and potential mitigation solutions Provide weekly, monthly and quarterly analysis to the senior management.