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Assist with planning and executing paid social campaigns across various Social Media platforms (Facebook, Youtube, Instagram, Twitter etc.) and various markets.
Conduct thorough audience research and segmentation to optimise targeting and messaging.
Manage end-to-end campaign execution, including creative development, ad setup, and performance monitoring.
Continuously analyse campaign performance, providing actionable insights and recommendations for optimization.
Collaborate with the content team to create compelling and effective ad copy and creative assets.
Stay abreast of industry trends, platform updates, and emerging technologies to ensure the company remains at the forefront of paid social advertising.
Analyse markets and opportunities to expand offers and campaigns.
Prepare daily, weekly and monthly reports on social media marketing efforts.
Identify new opportunities: markets, verticals, platforms.
Take ongoing ownership of SoMe projects and KPIs as well as ensure a further expansion of the channel.
Analyse competitor activity.

Who we are looking for
For this position, we are looking for a candidate who has:

Good social analytical skills and attention to detail
Creative, analytical, and structured approach to task solving.
Proven experience in planning, executing, and optimizing paid social media campaigns.
In-depth knowledge of social media platforms, advertising tools, and best practices
Strong analytical skills with the ability to interpret data and generate insights.
Creative mindset with a keen eye for design and messaging.
Familiarity with A/B testing methodologies and a data-driven approach to decision-making.
Has an openness and desire for innovation.
Has a commitment to personal and professional growth and improvement
Has a general positive attitude and a growth mindset
Experience of working with Paid Social in the online gaming industry is a plus