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Job TitleMarCom Manager Interact Intelligent Buildings / Public
Job Description
Were looking for a
MarCom Manager (Interact Intelligent Buildings / Public)
to join our
Professional Global Strategy and Marketing Team
in
Madrid, Spain
(link removed)>
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, were transforming our industry.

As the world leader in lighting, were constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, were breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As a Marcom Manager youll be responsible for design, implementation and evaluation of medium to long term (<3 years) communication and customer engagement strategy targeting the global Intelligent Buildings or Public Systems and Services segments to help drive awareness, interest, thought leadership and preference across the various marketing channels based on deep sub-segment, customer and application insights.

Were on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!


What youll do



Works closely with sub-segment managers and product managers and other the relevant stakeholders in the Line of Business Systems and Services to ensure in-depth understanding of market evolution, global/regional trends, customer profiles and needs, value chain, proposition evolution and cultural influence, to come to an integrated and aligned marketing approach.


Create the annual marketing communications plan, personas, messaging and Customer Decision Journey (CDJ) specifying objectives, deliverables, timing, budgets and KPI's


Develop memorable, relevant and highly performing marketing content, assets and events as part of the marketing communications plan, including sales presentations, web pages whitepapers, infographics, videos, webcasts and CRM campaigns to upsell and cross-sell, lead generation campaigns. Targeting audience like end users, CSIs, specifiers with specific systems and services content


Foster new ways of working (Agile Marketing), test-and-learn and customer-centric day-to-day practices.


Analyze and evaluate campaign and content performance based on data, to feed into optimization plans.


Regularly benchmark against competition to define a differentiating communication approach.



Your qualifications



Technical

Master degree in Marketing or Marketing Communications
Strong track record of at least 7-10 years in Marketing Communications, digital campaigns, integrated marketing and content marketing
Experience building personas, messaging frameworks, customer decision journeys for b2b and account based marketing
Experience or demonstrated affinity with Systems, Data enabled services , IoT and innovation
Excellent written and verbal communication skills
Fluency in English is a must
Experience in working in an international B2B environment (US, Europe, APAC);
Innate ability to lead multiple projects simultaneously and to deliver on time and quality


Behavioral

Highly organized, proactive, self-motivated, flexible
Strong strategic thinker with a creative mind and hands-on mentality
Not afraid to challenge the status quo
Natural drive for customer understanding and satisfaction
Likes to build relationships within cross-functional teams, good networker
Ability to prioritize a varied workload to meet deadlines with minimal supervision
Eager to stay ahead of the curve, by continuously learning new digital tactics, technology trends etc.


What youll get in return


Were offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See#SignifyLifethrough the eyes of our employees!



Who we are


Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people redefining what light can do and how you use it. Today, our innovations, such as LiFi internet connectivity through light and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.
Were operating in 74 countries with 32,000 people worldwide.


Our recruitment process

are selected




1.
Send us your resume in English

2.
Video/phone interview with our recruitment team

3.
Video/ Phone interview with our hiring managers

4.
Meet us in person

5.
Embark on your Signify journey