CustomerEngagement:Continuousengagementwiththeportfoliocustomersmapped

asperthecontactpolicy,withaccurate&completecaptureofinteractiondetails.

Callhandlingasperdefinedstandards.

Accurateresolutionforcustomerqueries.

PromotingDigitalBankingservicesforasuperiorcustomerserviceexperience.

Profilingofcustomersinordertoaidrightcross-servicingofBankproducts

Accurateloggingandresolutionofcomplaints.

Attritioncontrolofcustomers.

Regularinteractionswiththecustomersandpro-activelyassessingcustomerneeds.

Deepeningrelationshipbycrossselling'stickyproducts'likeDemat,BillPay,Advisoryetc.

Ensureportfolioqualityofrelationshipwhileracingconsideringeligibility.