Digital Marketing Manager Job Responsibilities:

Develops digital marketing strategy by studying economic indicators, tracking changes in

supply and demand, identifying customers and their current and future needs, and monitoring

the competition.

They must be individual contributor and must have a skills to manage business based on

reports as well.

They must know how to create reports on Zoho and also extract and read reports on Zoho.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display

advertising campaigns.

Designs, builds, and maintains our social media presence.

Contributes to marketing effectiveness by identifying short-term and long-range issues that

must be addressed.

Measures and reports performance of all digital marketing campaigns and assesses against

goals (ROI and KPIs).

Identifies trends and insights, and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Completes digital marketing department operational requirements by scheduling and

assigning employees and following up on work results.

Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

Maintains digital marketing staff job results by counseling and disciplining employees; and

planning, monitoring, and appraising job results.

Develops digital marketing staff by providing information, educational opportunities, and

experiential growth opportunities.

Digital Marketing Manager Qualifications/Skills:

Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform, and motivate

Creating and maintaining client relationships

Coaching and subordinate involvement

Managing processes

Self-motivated yet customer-focused

Proficient in marketing research and statistical analysis

Able to develop budgets

Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

Bachelors or masters degree in marketing or a related field

Proven working experience in digital marketing, particularly within the industry

Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media, and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight,

Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

Working knowledge of HTML, CSS, and JavaScript development and constraints

Feel free to reach me email

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Contact 8009715353 ( W),9030906300(D)

Visit our website for more details:

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