Job brief

We are looking for a talented Email marketing Executive to take the lead with our email marketing

strategies. Your main duties include running email marketing campaigns end-to-end, managing email

databases and creating newsletters.

If youre interested in web technologies and can generate innovative ideas to increase sales, we would

like to meet you. As an Email marketing manager, your role is to reach customers through email

campaigns and inform them about new products and events.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our

company updates.

Responsibilities

Identify target audience and grow our email list

Design and implement direct email marketing campaigns

Proofread emails for clarity, grammar and spelling

Ensure mobile-friendly email templates

Write newsletters including all company updates

Upgrade our email templates using graphics, personalization and advanced features

Ensure prompt and accurate communication with clients via email to minimize unsubscribes

Create email databases for lead generation

Analyze campaign performance and suggest improvements

Report on sales revenue generated from email marketing efforts

Ensure emails follow industry policies and best practices

Requirements

Proven work experience as an Email marketing or Digital marketing specialist

Hands on experience with HTML and content management systems

Proficiency in marketing automation technology

Knowledge of SEO/SEM and Google Analytics

Familiarity with analytical and database tools

Excellent written communication and copywriting skills

Strong project management skills

An ability to work under tight deadlines