Job brief

We are seeking a talented and experienced Email Marketing Manager to spearhead our email marketing strategies.

As the Email Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our companys continued growth and success.

Responsibilities

Identify target audience and grow our email list

Design and implement direct email marketing campaigns

Proofread emails for clarity, grammar, and spelling

Ensure mobile-friendly email templates

Write newsletters including all company updates

Upgrade our email templates using graphics, personalization and advanced features

Ensure prompt and accurate communication with clients via email to minimize unsubscribes

Create email databases for lead generation

Analyze campaign performance and suggest improvements

Report on sales revenue generated from email marketing efforts

Ensure emails follow industry policies and best practices

Requirements and skills

Proven work experienceas an Email marketing manager or Digital marketing specialist

Hands-on experience with HTML and content management systems

Proficiency in marketing automation technology

Knowledge of SEO/SEM and Google Analytics

Familiarity with analytical and database tools

Excellent written communication and copywriting skills

Strong project management skills

An ability to work under tight deadlines

Any degree in Marketing or a relevant field