The Director of Demand Generation Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise services business. You will own delivery of pipeline through MQL, MQAs, and SQLs goals, and have responsibility for conversion rates into revenue. Reporting to the CRO, you'll have direct reports from leaders of marketing demand generation managers, SDRs, customer expansion, and website development.
What you will do:
Create and execute multi-channel demand generation strategies that are aligned to persona's/audiences and our sales objectives to support pipeline and revenue goals
You will have expertise in executing integrated ABX campaigns throughout the customer lifecycle
Help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle
Be able to understand the minds of our buyers to partner with content creators to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity
Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel and create a predictable demand generation engine. And continually optimize online and offline programs to ensure CAC is in line with ROI goals
Collaborate with a variety of stakeholders - C-level, sales, marketing, technical consulting, and product marketing
Always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals
Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making
Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs, MQAs, and SQLs, and know marketing automation platforms (HubSpot) and CRM systems (SFDC) and be prepared to integrate with our BI solution (future)
Lead, nurture, and develop a team of marketing program managers
Build high-performance team
Be responsible for the budget and report on key performance metrics aligned with ROI goalsRequirements:
Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles
Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
Technology skills in marketing technology and automation systems
Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs
Direct experience managing an SDR team or proven success in working closely with SDR teams
Data acquisition and management knowledge to support lead nurturing and outbound programs
Highly quantitative with a very strong understanding of data
A desire to work both at a strategic level and tactically on projects and campaigns
Excellent decision-making skills in regard to allocating marketing spend
Self-motivated and results-driven
Degree educatedBenefits:
Fun, fast-paced, professional and collaborative environment
Growth-stage company with many opportunities for advancement
Medical, dental, and vision insurance
401(k) retirement plan with company contribution
Generous and flexible take what you need vacation policy
100% remote, work-from-home company
AboutModSquad:
ModSquad has been reinventing the Customer Experience Services industry since 2007. Top brands around the globe turn to us for customer support, content moderation, trust and safety, community management, and social media services. We work with startups and Fortune 500 companies and everything in between. Our client list includes Spotify, VSCO, Vimeo, Tourism Ireland, and a ton of other companies we arent at liberty to talk about. We support over 50 languages in more than 90 countries. Were primarily a remote company so youve already seen our/your office. If you want to work with great people on cool projects for amazing brands, youve come to the right place.
ModSquad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), gender, national origin, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
Individual base pay or rate depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job or contract duties/requirements, and relevant experience and skills. Although we have opportunities across the globe, this advertisement, unless otherwise specified, excludes individuals residing in California, Colorado, New York, and Washington at this time.