Who We Are:

WHY Brands Inc., a parent company of MunchkinandCurio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHYs vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every childs potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What Youll Do:

Munchkin is seeking a top tier candidate for a Temporary Copywriter role. The Temporary Copywriter will be a lead contributor to the continued development of the voice of the brand across all brand marketing materials ensuring consistency and telling great stories for the consumers to engage with our products. They will collaborate closely with designers, Brand and Creative Teams, Marketing, Sales, Executives, and cross-functional teams across the organization. Projects consistent of packaging copy, brand documents, go-to-market messaging, integrated campaigns, e-commerce product copy and other copy needs across the various touch points of the business. The ideal candidate will have in-depth knowledge of writing for a consumer-based audience that is focused on parents and mothers. They will need to bring a high level of organization and structure, strategy, story-telling, writing techniques and personality to the Munchkin brand voice globally.


Contribute to the global scale of department

Write engaging and persuasive headlines, product descriptions and collateral for all consumer communications

Communicate complexinstructionaldata (when needed) in a clear and compelling manner to our target audiences

Develop compelling copy that differentiates the consumer brand and stays true to the brand voice and attributes: Modern, Clever and Innovative.

Ensure copy is right for our customers and helps to aggressively drive key initiatives

Create concepts that are extendable into campaigns and synchronize extensions across other collateral

Interpret and adapt all information provided for each initiative, including creative briefs and other supporting documents.

Have a in-depth understanding of industry marketing strategy and business principle



Strategically and effectively communicates key messages, benefits, and details in alignment with creatives briefs, and in support of broader brand and business objectives.




Takes ownership of projects from start to finish, including flagging and addressing issues prior to execution, and working with the design team to review copy in situ prior to internal presentations and within final designs.




Other duties may be assigned





Bring It!


Bachelors degree required, preferably with English/Journalism focus

3-5 minimum years of copywriting experience in both print and web, with emphasis in CPG branding

Digital portfolio demonstrating strategic and creative strength

English proficiency and excellent grammatical, writing and editorial skills

Demonstrated in-depth knowledge of CPG advertising techniques and marketing principles.

Ability to understand technical content and quickly learn new material

Flexibility and resilience, including ability to adapt to changing/uncertain conditions

Solid understanding of consumers interaction with various media, and strength in adjusting language based on medium



Ability to react quickly to changing priorities with a consistent sense of urgency




Keep abreast of industry best practices and trends in marketing copywriting, continuously evolving your skills to stay at the forefront of your craft.


Experience implementing learnings from digital metrics (email open rates, conversion, A/B testing, etc.) a plus!

Excellent writing skills and a keen eye for detail, meticulously editing, proofreading, and fact-checking all copy to ensure accuracy, proper grammar, and consistent messaging.

Excellent communication skills, consistently providing updates on progress to internal teams on numerous, simultaneous projects.

Desire to learn and grow in the ever-changing digital marketing space




We Got You Covered!

As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.



Pay rate: $40-50/hr (DOE)



This position will work in our beautiful corporate office 5 days a week.



To learn more, visit us at (link removed).
Munchkin welcomes and values what makes everyone unique. Were proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

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