Digital Sales Manager is responsible for achieving the online sales targets in brand website & digital marketplaces and at the same time adhere to the ROI targets for digital marketing spends.

Responsibilities:

• Driving the sales targets in Online marketplaces including (link removed)
• Design and execute performance campaigns in order to achieve ROI target.
• Working closely with Digital Marketing team to effectively market the awareness campaign to build a pool of online users for re-marketing.
• Research market in order to identify new styles in innerwear & leisurewear from the competition and give actionable market inputs to Product team. Drive development of new styles.
• Update the website (link removed) to ensure better user experience which will increase Average transaction value (ATV). Develop content calendar and oversee website uploads and landing pages development.
• Estimating demand and working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment.
• Providing analysis and reporting on metrics such as weekly/monthly sales by product by marketplace, new product sell-through and offer code performance.
• Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments.
• Maintain excellent working relationship with both internal and external stakeholders including digital marketing agencies.

Requirements:

• 5+ years of experience in managing online sales, especially brand website. Deep understanding of online marketplace dynamics.
• Self-starter and go-getter with the ability to manage multiple projects in a fast-paced working environment.
• Experience in UX, web design, catalogue management, customer flow, web analysis, sales journey & customer funnel optimization and customer loyalty management.
• Excellent interpersonal and communication skills, thrive in matrix environments and are adept at building relationships with different stakeholders.