Primary Responsibilities:Strategy/Discovery: Perform market assessments and create an in-depth understanding of user needs by persona to ensure appropriate direction of impacted products. Assess competitive landscape and determine the most efficient course of action to achieve goals. Conduct problem discovery activities, both qualitative and quantitative, to understand user pain points and determine opportunities for new solutions. Establish concise value statements, objectives, and key results for product initiatives that will guide the organization and delivery teams in measuring success.Planning: Create and maintain product vision and roadmap, including development of go-to-market strategy and value-proposition messaging. Provide relevant, timely and easily consumable updates to all internal and external audiences. Manage the full product lifecycle to ensure that the needs of internal and external customers are met. Coordinate in-market tests, experiments, pilots, and product launches to support in-flight data initiatives.Development: Build an effective partnership between Product & Engineering, collaborating with Product, User Experience, Engineering, and Architecture teams to execute work. Serve as the "voice of the customer to the team and delivery stream by representing and reinforcing the customer's perspective throughout product realization cycles. Provide clear direction to delivery teams on defined product priorities and schedules, in collaboration with product leads and the release train cores Ensure delivery of value-added functionality to users by partnering with Engineering to build solutions.Relationship Management & Client Engagement: Partner with product managers, business stakeholders to understand needs, create alignment, and gain adoption of new functionality to solve their needs. Lead change management and training endeavors necessary to launch and propagate use of a product to its customers. Identify communication and relationship needs of stakeholder groups, translating engagement strategies into specific activities and deliverables. Facilitate open communication and discussion between stakeholders, acting as a single point of contact. Conduct informed feedback loops to assess and promote understanding. Negotiate solutions between parties effectively and for the best of Cox Automotive; be autonomous and make decisions without oversight when appropriateInnovation & Evaluation: Assess product performance against KPIs (Key Performance Indicators) and adjust to improve performance; create and deliver thoughtful information to influence key market constituents. Manage innovative ideas and a pipeline to prototype on them. Encourage and facilitate communication and open flow of creative ideas between interested parties and the set-up of innovation efforts related to the product.Qualifications:Required Knowledge, Experience & Education: Bachelor's Degree in Business, Marketing, Engineering, Communications, or related field; Masters degree preferred 7+ years experience in product development; or equivalent combination of education and work-related experience. Proficiency in Human Centered Design principles and Design Thinking techniques, including LUMA methods Proficiency in Salesforce platform capabilities, including demonstrated experience with designing, implementing, and advocating for solutions utilizing the Salesforce platform Requires and applies comprehensive knowledge of business, product maturity and performance, and industry principles, practices, and procedures. Working knowledge for SAFe (Scaled Agile Framework) Agile Methodology. Actively seeks out new knowledge for own personal development and the mentoring or coaching of others. Develops a wide breadth of knowledge across industry or business. Applies knowledge to help to define the standards which others will apply. Working experience in design, development, and implementation of product plans. Working experience in full product lifecycle methodologies. Working experience in creating, prioritizing, and recommending epics and features. Working experience in in conducting competitive research and analysis. Working experience in identifying KPI's and other analytics to measure product value. Working experience with executive presentations. Working experience in a collaborative, cross-functional, and complex team environment Certifications: (Salesforce Certified Administrator; Certified Sales Cloud Consultant; Certified (link removed) Platform App Builder