Position Description



Position
Growth Marketing Specialist
Business area
Marketing & Communications


Are you a creative, professional marketer with experience in developing integrated marketing campaigns that deliver results? Are you productive and project delivery focussed? Do you want to work in an energetic and supportive environment?

The Marketing and Communications team at Marsh McLennan are looking for a Growth Marketing Specialist to join our team. The role will be a business partner to a key segment of our business and support growth, awareness and engagement through the delivery of strategic and tactical marketing campaigns. You will have great written and verbal communication skills, be experienced in developing content that is audience-centric and helps to deliver business results, plus take initiative to craft messages that drive action, using a variety of resources at your disposal. You will also have experience in website UX and content optimisation and a broad spectrum of online and offline marketing engagement channels.


Primary responsibilities



Integrated, end-to-end campaign management

Concept to execution of integrated campaigns, including:

development of the brief (or reverse brief) in consultation with internal stakeholders;

creation and delivery of the strategy grounded in audience insights and with clear, measurable objectives;

construction of a campaign plan with actions, timings, dependencies and owners that can be a living document to ensure project tracking and team accountabilities;

management of campaign execution including ensuring team members, specialists and other critical stakeholders are delivering on-time and to a quality standard;

building in real-time analytics to be regularly reviewed and, if required, making campaign adjustments to maximise campaign return;

keeping project stakeholders engaged and involved pre-, during and post-campaign; and


Develop content to communicate the business proposition across multiple audience groups


Identifying content requirements across key audience groups such as SMEs, industry associations and their members, retail groups and franchises, authorised representatives, private clients and consumers

Developing suitable content in line with the defined strategy and project plan, and regularly assessing content effectiveness with a view to optimisation where and when appropriate

Helping facilitate business, legal and brand approval for content

Working collaboratively with other members of the marketing and communications team where you need business information, production and design support or other services


Ad-hoc marketing activity
in support of specific insurance schemes and/or products in-line with key dates and/or periods in the marketing and business calendar


What you need to be successful?


First and foremost, you will be a strong multi-channel marketer with great writing ability.
You will also:

make complex technical information easy to understand for a broad audience

always develop content with the audience in mind

have strong stakeholder engagement skills with the ability to manage multiple stakeholders including senior stakeholders with confidence, professionalism and a smile

manage your time well, knowing your deadlines and how to prioritise and project manage

be curious; about the industry, the areas we have expertise in, marketing and communication trends and ideas, and bring this into the work you deliver in the form of ideas and new angles

be interested in contributing to the energy and team environment

be happy to roll your sleeves up and get things done including getting content on a website or setting up an email template ready to send


Other education, experience and capabilities



You have a degree in marketing, communications, journalism or business / commerce with a major in one of these areas

You will have a minimum 3 years + in a communications agency environment, media organisation with a digital focus, or a corporate marketing/communications team

You will be proficient in Microsoft Office plus be comfortable using different marketing or communication platforms or website content management systems (We use Adobe Experience Manger)

Ideally you have experience working with (or in) the insurance industry or a financial services organisation

Mercer believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. Mercers approximately 25,000 employees are based in 43 countries and the firm operates in over 130 countries. Mercer is a business of Marsh McLennan (NYSE: MMC), the worlds leading professional services firm in the areas of risk, strategy and people, with 85,000 colleagues and annual revenue of over $20 billion. Through its market-leading businesses including Marsh, Guy Carpenter and Oliver Wyman, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment. For more information, visit (link removed). Follow Mercer on LinkedIn and Twitter.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people regardless of their sex/gender, marital or parental status, ethnic origin, nationality, age, background, disability, sexual orientation, caste, gender identity or any other characteristic protected by applicable law.