Target Audience:

Builders

Architects

Contractors

MEP Consultant

Responsibilities:

1. Content Strategy: Collaborate with the marketing and program management teams to develop an effective content strategy that aligns with the program's objectives. Understand the needs and preferences of architects and contractors to create content that enhances their experience within the loyalty program.

2. Content Creation: Write compelling and persuasive content for various channels, including email newsletters, social media posts, blog articles, website content, and more. Produce high-quality, SEO-friendly content that delivers value to members and keeps them informed and excited about program updates, rewards, and exclusive opportunities.

3. Member Engagement: Develop content that fosters a sense of community among program members. Craft content that encourages participation, interaction, and collaboration among architects and contractors. Utilize storytelling techniques to create engaging narratives that resonate with the audience.

4. Rewards Promotion: Collaborate with the loyalty program team to promote exclusive rewards and benefits effectively. Create content that highlights the value of rewards, showcases success stories, and encourages members to redeem their points for desirable offerings.

5. Program Updates: Keep members informed about the latest program updates, events, and initiatives through engaging and informative content. Provide regular updates on new features, upcoming events, and opportunities to participate in special activities.

6. Content Optimization: Monitor content performance using analytics tools and make data-driven decisions to optimize content for maximum impact. Continuously refine and improve content to increase member engagement and satisfaction.

7. Brand Voice: Maintain the program's brand voice and ensure consistency across all communication channels. Align content with the brand's values and tone to build a strong identity and connection with members.

Requirements:

1. Experience

2. Exceptional Writing Skills

3. Industry Knowledge

4. Digital Savvy

5. Team Player

6. Creativity

7. Organizational Skills:

8. Bachelor's degree in English, Communications, Marketing, or a related field is preferred