Position: Marketing Specialist

Location: Torotno, ON

Job Type: Full-Time, Permanent

Key Responsibilities:
Conduct research and analysis on the international students, understanding the needs of potential clients, market trends, and competitive conditions.
Develop and implement marketing and advertising strategies to enhance our brand visibility.
Engage actively in social media management across platforms like WeChat, Xiaohongshu, and TikTok, ensuring active engagement with our audience.
Organize and participate in events and programs for publicity and student engagement.
Build and maintain positive relationships with international students, address their inquiries, provide consultation services.
Develop and maintain relationships with various partners such as educational institutions, immigration lawyers and consultants, etc., to expand business channels.
Regularly write marketing reports, analyze market trends, performance data, and provide improvement suggestions to optimize marketing strategies.

Qualifications:
Fluency in English.
Proven experience in marketing, social media management, or a similar role.
Strong understanding of the Canadian education system and university application processes.
Excellent communication and interpersonal skills.
Outgoing personality, capable of working independently and in a team environment.

Salary:
$32.50 per hour

Expected hours:
35 per week

Schedule:
Monday to Friday

Education:
College diploma or equivalent experience (required)

Experience:
Marketing 1 year (required)

Ability to Commute:
Toronto, ON M2H 0A9 (required)

Ability to Relocate:
Toronto, ON M2H 0A9, Relocate before starting work (required)

Work Location:
In person