Job Description:

We are seeking a seasoned and strategic Digital Marketing Manager to join our team. The ideal candidate will have a strong background in SEO, social media marketing, and website maintenance, with a minimum of 5 years of experience. The Digital Marketing Manager will develop and execute comprehensive digital marketing campaigns to drive traffic, engagement, and conversions for our brand.

Responsibilities:

• Develop and execute SEO strategies to improve search engine rankings, drive organic traffic, and increase the visibility of our website
• Analyze website analytics and metrics, and use data to make informed decisions and drive continuous improvement
• Liaise with internal and external stakeholders to develop, maintain the UI & UX of the website
• Manage and optimize social media accounts, including content creation and audience engagement strategies, to build brand awareness and drive traffic to our website
• Collaborate with cross-functional teams to ensure cohesive and effective digital marketing strategies
• Stay up-to-date with the latest digital marketing trends and best practices, and make recommendations for new technologies and tactics to improve campaign performance

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in digital marketing, including SEO, social media marketing, and website maintenance
• Strong understanding of SEO best practices, keyword research, and on-page optimization
• Experience with Google Analytics, Google Ads, their web analytics tools, and CMS websites like WordPress and/or Shopify
• Excellent written and verbal communication skills, with the ability to effectively communicate complex technical concepts to non-technical stakeholders
• Proven ability to analyze data and make informed decisions to drive business results
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines