Outbound Marketing Specialist needs 3+ years of B2B experience
Outbound Marketing Specialist requires:
 Onsite , one day a week in the Woburn office, either a Tuesday or Wednesday.
 Bachelor’s degree required; advanced degree in Business Administration or Marketing a plus.
 3+ years of B2B experience.
 Proficiency in MS Office, CRM (Salesforce and Pardot preferred), and social media platforms (LinkedIn preferred).
 Experience in data management and analytics a plus.
 Strong experience in outbound marketing strategies, lead generation, and mining company data to enable sales efforts.
 Wireless or Telecom industry and business-to-business experience preferred.
 Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
 Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
Outbound Marketing Specialist duties:
 Conduct research on industry-specific programs and partner with Account Marketing Manager to develop lead generation plans.
 Identify customer personas and ideal customer profile for targeted campaigns.
 Use external tools to source leads and contacts, based on the established customer profile.
 Collaborate cross-functionally with customer-facing teams to properly position the company in the marketplace.
 Leverage internal expertise, industry intelligence, company data, and third-party tools to create marketing campaigns that help market-level sales teams drive new business.
 Gather market intelligence to develop campaign content, which may include emails, blog content, presentations, infographic, sales enablement, and webpage content.
 Collaborate with Sales Operations to measure and report on the success of campaigns and optimize approach based on analytics and data.
 Communicate results, working cross-functionally with teams on initiatives to improve sales pipeline