Vien Health is an inspired team with a mission to transform the health of everyone, everywhere through the best possible medicine. We are building a new operating system in healthcare - one that combats the biggest challenges in healthcare across Africa. Our work is inspired by our members’ journey and our actions are focused on impact and results. We excel in a dynamic, while appreciating what it means to be healthy and well.

 

The Social Media Specialist helps to define the creative strategy and perform the execution of contents, in partnership with the other content writers, brand managers, other internal stakeholders.

 

Role

• Collaborate with the Social Media Manager, other Social Media team members, Brand Managers, and vendor partners to define organic Social Media content and handle program execution for multiple brands/digital properties, to drive customer engagement and business growth

• Contribute to editorial content calendars and social media posting schedules for blogs and other content marketing assets (i.e. social media posts, infographics, image treatments, videos, whitepapers, etc.) on platforms including but not limited to Facebook, Twitter, Instagram, YouTube and LinkedIn

• Write/create unique, engaging, and accurate content aligned with brand and business standards

• Execute social media posting on platforms including but not limited to Facebook, Instagram, Twitter, YouTube and LinkedIn

• Lead and/or participate in special projects and integrated campaigns involving social media

• Monitor results of social media marketing efforts, and regularly create and present performance reporting

• Monitor customer engagement and participate through listening, responding, asking questions and engaging in conversations with various audiences when needed

• Stay informed of broader content marketing initiatives, in order to coordinate with social media strategy

• Conduct social media competitive analyses and utilize insights to refine social media activities

• Assist Brand Management team with special campaigns including social media promotions and contests

• Inform and educate stakeholders on social media strategy, activities, and industry trends; Prepare and present social media information in meetings and conferences as needed

 

You

• 3-5 years of social media experience, including Facebook, Instagram, Twitter, YouTube and LinkedIn.

• Experience with influencers is highly desired

• Proficiency with social media analytics platforms and Google Analytics

• Proficiency with Excel, PowerPoint and other MS Office tools