Roles & Responsibilities :-

• Coverage of HORECA and Institutions segment in the territory.
• HORECA accounts defined as: Hotels, Restaurant, Pubs, Lounge, Caterers.
• Add accounts by mapping the universe & planning coverage and activation.
• To meet and cover top end 5 star hotels and high end fine dine to generate incremental volume sales for the organization.
• Service accounts for the specified geography.
• Establish primary and secondary targets account wise and market wise as per the territory.
• Ensure the profitability, infrastructure & distribution capability for the HORECA & Institutions sales segment.
• Work on range selling & cross selling initiatives at existing accounts.
• Conduct thorough market research to identify potential clients and understand their needs and preferences in the HoReCa sector.
• Analyze competitors' activities and market trends to gain insights and stay ahead of the competition.
• Develop and execute a comprehensive business development strategy to achieve sales targets and revenue goals.
• Identify, approach, and acquire new HoReCa clients such as hotels, restaurants, cafes, and catering companies.
• Build strong relationships with key decision-makers in the industry and establish partnerships with distributors and wholesalers.
• Monitor sales performance, track revenue growth, and prepare regular reports for management.
• Implement strategies to maximize sales opportunities and optimize profitability in the HoReCa division.
• Negotiate favorable terms and conditions with clients, ensuring win-win agreements for both parties.
• Prepare and manage contracts, pricing agreements, and other legal documents related to the business deals.

Desired Candidate Profile:-

• Bachelor's Degree/Master Degree in Business Administration, Marketing, or a related field.
• Proven experience in business development, sales, or key account management within the FMCG industry, preferably in the HoReCa segment.
• Strong understanding of the FMCG market, consumer behavior, and the dynamics of the HoReCa sector.
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain strong relationships with clients and partners.
• Result-oriented, proactive, and self-motivated with a drive for achieving targets.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in MS Office Suite.