Marketing Platform Management & Maintenance:

• Administrate, configure and serve as support for Discovery Senior Living's internal marketing technology platforms including HubSpot, Social Studio, BirdEye, and others as required.
• Manage enhancement and data integration projects involving marketing platforms and data.
• Monitor and maintain marketing data integrity between our marketing systems and CRM.
• Understand business needs and translate the marketing vision and business requirements for new technology implementation.
• Assess legacy and existing systems and processes to understand what needs to adapt to better fit our portfolio's needs.
• Collaborate with cross-functional teams to achieve successful adoption, engagement and utilization of enterprise marketing technologies.
• Technical documentation of processes and features.
• Train marketing team members on all platforms; serve as tier-1 support.
• Subject matter expert, super-user and product advocate - actively participate in our platforms' user forums/obtain certifications as needed.
• Work with BI data analysts to support reporting efforts as needed.

Requirements of the Marketing Technology Specialist:

• Bachelor's degree in marketing, communications, information technology or business preferred with a minimum of five years of proven marketing experience
• Minimum five years digital marketing and web management experience including email, social, pay-per-click, SMS/MMS, and search engine optimization.
• Minimum five years robust analysis and reporting experience
• Minimum five years knowledge of Google Analytics, UTM tagging and campaign tracking tactics
• Experience developing short and long-term marketing strategies.
• Strong presentation skills, proficient with Microsoft Power Point and Excel
• Experience with a variety of Marketing Automation systems including HubSpot & CRM
• Capacity to function in a fast-paced, high pressure environment
• Ability to follow and take direction and feedback
• Ability to build relationships and articulate ideas well
• Excellent grammar, editing, proofing and copywriting skills
• Good communication and interpersonal skills
• Attention to detail for precise analysis of data
• Critical thinking and problem-solving skills
• Ability to work with teams and collaborate
• Time management and multitasking skills with the ability to prioritize tasks
• Previous experience with complex technology infrastructure projects is preferred
• 2+ years of experience working with or in a technology focused team is preferred

Benefits of the Marketing Technology Specialist:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• 401 (k) Company Match

About Relevante, Inc. the Recruiting Firm Representing the Client for this Job

Relevante is an accounting & technology direct hire recruiting and contract staffing firm. We help our Clients identify and recruit the best talent in the market and help our candidates win engaging and enriching jobs. Our Clients are some of the best companies to work for among F1000 and emerging fast growth companies in the region. Relevante has been consistently ranked as a fast growth company and one of the largest recruiting, accounting, and management consulting firms in the Philadelphia region. To stay connected with our network, please join one of our groups on LinkedIn http://www.linkedin.com/groups?mostPopular=&gid=2901