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Search Engine Optimization Professional
Location: US-CA-San Diego
Jobcode: 4c270a9e068e86ec90267f3fa4ac4dbf-122020
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- Daily use and organization of workflow in the company Project Management System to help facilitate and assure all client deliverables are on track
- Executing on-page SEO keyword research and mapping strategies.
- Executing on-page content optimization based on keyword research and indexing strategies.
- Implementing on-page SEO strategies though the website’s CMS.
- Performing search query analysis and CTR analysis
- Performing duplicate content analysis and formulating solutions to fix duplicate content issues.
- Performing technical SEO analysis, site architecture overhauls and formulating strategy.
- Creating internal linking strategies among relevant pages / content groupings.
- Structured data & schema analysis and formulating client strategies for structured data.
- Assist with technical implementation of SEO strategies on client websites.
- Competitor analysis and tracking on a domain and keyword level.
- Use of tools including seoClarity, MOZ, Screaming Frog, Buzz Sumo, Buzz Stream, Majestic SEO and more.
- Performing in-depth analysis of competitor SEO strategies and formulating on-page strategies based on competitive analysis.
- Google penalty analysis to determine causes of website traffic and ranking declines and formulating action plans to address relevant issues.
- Off-page SEO and link profile health analysis – off-page SEO analysis, link profile analysis and link profile cleanup/link removal campaigns.
- Execute off-page SEO outreach strategy development and prioritization for PR and Outreach team.
- Google Analytics and Webmaster tools set-up, analysis, benchmarking and on-going reporting.
- Creating and tracking conversion points on client websites within Google Analytics.
- Assess website analytics and performance to identify new areas of opportunity and new strategies.
- Perform website migrations and website redirect strategies.
- On-going A/B testing and CRO through Google Experiments, Crazy Egg and other platforms.
- Share and strategize new SEO techniques with internal marketing team and participate in innovation Friday.
- Conduct weekly and monthly client progress recaps and support Account Management team in reporting.
LINQM, INC.
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