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About Us:
We are looking for the best person that has a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This person will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
This role requires a get-it-done attitude. We believe in working with an entrepreneurial spirit. Someone with hustle, someone who doesnt wait for all of the pieces of the puzzle to be clear before action is taken. Are you that person?
Key Responsibilities:
Collaborate with agencies and other vendor partners to continue to develop company marketing assets (banners, campaigns, landing pages, creative, email content, blog posts)
Coordinate and split test all outbound communication via Customer.io (email, sms, push, in-app).
Organize and track split tests of landing pages and website (Unbounce and Wordpress)
Use event data to present timely cross-channel upsell/cross-sell offers to our existing userbase
Brainstorm new and creative growth strategies
Identify trends and insights, and optimize spend and performance based on the insights
Create and present the annual marketing plan and strategy
Design, build and maintain our social media presence
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Plan, execute, and measure experiments and conversion tests
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and make evidence-based decisions
Optimize and split test user funnels
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points working closely with Sales
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
Requirements:
Excellent verbal and written English skills
Excellent presentation skills
Digital marketing management experience of at least 5 yrs with strong ability to build digital presence for brand and company
Ability to develop the right voice for each social media platform.
Experience developing digital marketing strategies working with a global team and developing a marketing plan leveraging SEO strategy.
Ability to measure the success of campaigns.
Visual intelligence; understanding of graphic design principles.
Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc
In-depth knowledge of big data analysis
Experience in Lead Generation for marketing strategies
Additional marketing certifications are a PLUS!
Benefits
Benefits:
Full Time Work from Home
Flexible Paid Time Off
Birthday Time Off
Company Holidays
Sat Sun Off (Mon- Fri Workweek)
Professional and Management Training
Additional Information:
Immediate employment
BYOD (bring your own device) + Cloud based monitoring is required
We look forward to meeting you!
Note: We have a maximum of 3-5 business days Turn-Around-Time for each recruitment phase. You can follow-up the status of your application if you didn't get any update from us 3-5 business days upon receipt of the email. Also, our emails tend to go to SPAM Folders as well so please check them regularly.
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