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An Content Strategist at Logical Media Group will be responsible for various digital marketing activities, primarily focused on creating and developing strategy for copy with Search Engine Optimization (SEO) best practices in mind in order to boost visibility of client marketing efforts and Logical Media Group internal marketing efforts, particularly in search engine ranking, paid media, and email marketing. This will include site research, keyword research, content development, optimization, and performance analysis for our clients.

Requirements

Deliverables

• Content Creation: Creating and strategizing high-quality, SEO-optimized content for both Logical Media Group and our external clients target audiences. Responsible for writing 15-20 pieces of optimized keyword-rich SEO content based on variety of industries, topics, trends, and valuable industry updates which should be tailored to search engines and provide high value to targeted audiences.
• Keyword research: Use keyword research and content strategies for targeting and ranking for high-volume keywords.
• Optimization: Post optimized articles and/or optimized content following industry standards to our CMS platform, social channels and more. Optimize current copy, landing pages and metadata for maximum organic exposure and conversions while maintaining engaging targeted content.
• Edit: Provide oversight of SEO, Paid Media, and Email Marketing content written by team members by editing and optimizing per SEO best practices.
• Reporting: Outline key insights and takeaways from reports and other tools such as Google Analytics and Google Search console. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative).

Strategy & Project Management

• Digital Marketing Content Strategies: Craft SEO, Paid Media, and Email Marketing Content strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation.
• Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members.
• Cross-Team Communication and Strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy.
• Account Monitoring: Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours.

Additional Responsibilities

• Continued learning: Keep up-to-date with and proactively research news and trends in digital marketing, content, analytics, trending topics, etc. and share with the team.
• Business development: Identify opportunities for and pitch clients on up-sells to aid in the growth of SEO Content business.
• Team training: Help train Content support staff on basic management initiatives and setup tasks.

Requirements

• Basic knowledge of SEO, Paid Media, and Email Marketing and how it applies to Content marketing
• Experience with tools such as Google Analytics, Google Search Console, SEMRush
• Expertise in creative writing incorporating SEO best practices, critical analysis, and editing skills
• Understanding of and experience in local search optimization
• Understanding of basic HTML as it relates to SEO
• Ability to implement foundational SEO recommendations in a Wordpress environment.
• Ability to apply best practices and content strategy on various social media platforms (Facebook, Twitter, Instagram, Youtube, etc.)
• Excellent analytical, organizational, project management and time management skills
• Attention to detail and ability to effectively manage multiple clients and deadlines simultaneously
• Bachelors Degree in relevant fields such as english, journalism, Communication, Marketing, etc.
• At least 3 years of experience in writing for online publications

Benefits

Logical Benefits

• Medical, Dental, Vision, and Life insurance
• 401(k) plus match, to help plan for your future
• Paid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days.
• Flexible Fridays
• Option to work completely remote
• Access to senior management and mentoring opportunities
• Casual work environment and dress code
• Optional COVID safe company gatherings




Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.