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We're seeking a skilled Content Strategist to join our team. As an expert in content marketing strategy, you will utilize your skills in content creation, editing, optimizing, and designing to help small-to-medium businesses reach their marketing goals. As a content strategist, you will not have any direct interaction with clients, rather you will work closely with other internal teams to craft high-quality content that ranks well in search engines and drives traffic to our customers' websites.
Our ideal candidate is highly skilled in utilizing creative tools and software to create and edit content. Additionally, you should have a great eye for design, and be able to create eye-catching content that resonates with our clients' target audience.
You'll take on editorial responsibilities, ensuring that all pieces of content produced meet our high standards and are optimized for search engines and social media channels.
A core part of the job is analyzing data and using it to inform strategically focused content creation. You'll work with our team of specialists to develop and improve data-driven strategies, ensuring our results are consistent, and pushing our customers' marketing strategy to the next level.
Previous experience in SEO, content marketing strategy, and design would be an advantage, but we offer comprehensive training, so the ability to quickly learn our approach to SEO and marketing strategy is key. Join our team, and let your content creation and design expertise make a real, positive impact on businesses in need.
Our office is located in Fort Collins, CO. This position can be in-office, remote* (in approved states), or a hybrid of the two.
Salary begins at $36,000 per year.
Requirements
Who You Are
- You are a creative thinker who can create engaging content for a wide variety of audiences and industries
- You can produce content quickly that meets our high-quality guidelines in order to help websites convert well with their searchers
- You are a data analyst and strategy creator who can use marketing metrics to help create and further an organic SEO strategy
- You are a problem solver
- You learn quickly and can put new strategies to use immediately
- You can handle pressure to meet deadlines and quotas
- You pride yourself on thorough attention to detail in both written and designed work
- You are comfortable with quickly learning various technology and tools that enhance writing and design processes
- You are a collaborative individual who can follow up with multiple teammates to put together a comprehensive strategy
- You take ownership of optimizing organization, workflow, and processes
What Youll Do
- You will write and design creative content in the form of web pages, video scripts, blog content, social posts and more
- You will apply technical SEO elements to better help websites rank on the search engines
- You will communicate with other internal teammates to ensure your work is on par with the overall account strategy
Benefits
Who We Are
- We specialize in Making a Difference, we call it Mad. Its in our blood. Our manifesto. Our calling. We love Mad.
- We are a world-class digital marketing company, growing small-and medium-sized businesses through a single, powerful platform.
- We provide technology and talent, with Marketing360 as our powerful software backed by the professional marketing services that the team at Madwire has to offer.
- We are a collaborative group, and everyone has some kind of talent that fits into our greater puzzle.
- We are an Inc 5000 Fastest Growing Company in America for eight years straight.
- We are rated the #1 Best Place to Work by Glassdoor (2016).
- Joe Kellogg and JB Kellogg have been rated the top CEOs by Glassdoor for three years straight.
- Were ranked in the Top 50 Family-Owned Colorado Companies for eleven years straight.
- We ranked in ColoradoBiz Top 200 Private Companies list for 11 years straight.
Frequently Asked Questions
How does the Content Marketing Strategist know what work to do for a client?
Each client has a portion of their monthly budget dedicated to their organic strategy. Each account has a specific Marketing Success Manager assigned to manage the workflow, data, strategy, and budget allocation. The Marketing Success Manager will work with the client to outline their ongoing strategy and goals, and provide that information to the Content Marketing Strategist to implement through a queue-based system.
What are the daily duties?
The role of a content marketing strategist is a queue-based position. Each day, upon logging in, you will be presented with a list of assigned accounts to work on. You will then delve into each account, identify the objectives outlined by the Marketing Success Manager in the overall strategy, and execute the necessary tasks accordingly.
What does the training process look like?
The comprehensive six-week training program is designed to familiarize content marketing strategists with various assets they will be responsible for. This allows ample opportunity to practice and perfect each asset before moving on to the next. As you become more proficient in executing all offered assets, the focus of the training shifts to one-on-one meetings with your Lead Content Marketing Strategist. These sessions prioritize strategy development and provide real-time answers to any questions that arise. Continuous learning is at the core of our values, as the content department regularly conducts training sessions to further enhance our skillsets in various areas.
What are the production standards for each Content Marketing Specialist?
Every Content Marketing Strategist will be responsible for managing a queue of assigned content and design items. Each task carries a specific number of credits that must be completed. The monthly quota is determined by the number of business days in the month, which allows us to establish a daily pace for populating daily queues.
What are the opportunities for growth?
In terms of career growth, Content Marketing Strategists have the opportunity to advance into senior or lead positions. Senior strategists collaborate closely with their leads to provide valuable insights aimed at enhancing team workflows and improving product offerings. They also serve as role models for the entire team in terms of work quality. Lead strategists oversee a team of content marketing strategists and report directly to the Director of Content & Strategy.
Can I work in this position remotely?
Yes. The only time remote work may be re-evaluated is if the Content Marketing Strategist is not performing up to Madwire standards.
Employee Health Benefits
Healthcare coverage with supplemental dental and vision plans. Eligibility to enter the plan starts on your first day of employment
401(k)
Eligibility to enter the plan is first of the month following 60 days of employment. Madwire will match 50% of employee contributions up to 6% starting after your 1 year anniversary.
Paid Time Off
You will be eligible to participate in our unlimited vacation policy immediately with no waiting period
10 paid holidays per year
Unlimited vacation and 5 sick days annually available on day one
Approved States*
We are currently hiring in the following states: AK, AZ, AR, CO (*outside of Denver county*), FL, GA, HI, IN, IA, KS, KY, LA, MD, MI, MN, MS, MO, MT, NE, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly.
We Dont Discriminate
Madwire is an equal opportunity employer and complies with all applicable federal, state and local fair employment practice laws. Madwire strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All Madwire employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment.
Madwire complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Madwire will reasonably accommodate qualified individuals with a disability, if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities,
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