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The SEO Specialist plays a pivotal role in propelling VersaChalk's online visibility to unprecedented heights. Their expertise will guide our organic search strategies, ensuring our brand resonates effectively within the digital ecosystem, capturing the attention and admiration of our target audience.

Key responsibilities:
- Conduct extensive keyword research to guide content teams.
- Set SEO Roadmap and campaigns.
- Optimize website elements for improved SEO, including meta tags, content, and site structure.
- Collaborate with content and design teams to produce SEO-friendly content.
- Perform regular site audits to ensure best SEO practices are upheld.
- Identify SEO gaps and strategies for keyword-optimized platforms and work with marketing members responsible in the Social Media Marketing Area.
- Develop off-page SEO strategies to build brand authority and backlinks.

Software/Tools:
- Google Analytics & Search Console
- SEMrush or Ahrefs
- Screaming Frog or similar site audit tools

Skill set:
- Deep understanding of Google’s algorithm and SEO best practices.
- Strong analytical skills and ability to interpret data.
- Proficient in SEO tools and software.
- Excellent written and verbal communication skills.

Experience:
- Minimum 3 years of hands-on SEO experience.
- Proven track record of improving SEO metrics for an e-commerce brand.
- Familiarity with content management systems.

Do not apply if:
- You aren't comfortable with using multiple SEO tools or learning new ones.
- You're looking for a short-term position.
- You're not ready to work in a fast-paced and dynamic environment.

Scenario Questions:
- How would you approach improving organic traffic for new products in a competitive niche?
- How would you conduct keyword research to guide content teams in optimizing the website's SEO?
- Can you provide an example of an SEO campaign you have managed, including the strategy you employed and the results you achieved?