Test, develop, implement and manage strategies for paid advertising campaigns.
Track, measure, and report results from paid advertising campaigns to measure efficacy and modify
Strategy as necessary.
Work with outside SEO and PR companies to develop and implement brand identity and online reputation.
Monitoring and managing online reputation and brand
In addition to partnering on the build out of the analytics platform, the specialist will be the strongest voice
In asking why and driving for answers in the data that will support our marketers in reaching exponential
growth in customer acquisition, retention and growth programs
Through analysis, help us create and optimize the marketing dashboards for on-demand visibility of
outcomes, identify the customer journey trends that will inform campaign design and adjustments, and
enable a culture of test and learn throughout the team
Partner with internal stakeholders to communicate and develop key performance indicators, measure ROI.
A Master of Business Administration

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