Technical and analytical Skills [ Rating >= 8/10]

• MUST HAVE
  
  
  
  
  • AT least 6+ years of proven SEO experience
  
  
  • Excellent knowledge and understanding of SEO landscape, trends and best practices.
  
  
  • Experience with web analytics tools (Adobe Analytics, and Adobe Launch)and data visualization software
  
  
  • In-depth understanding of HTML, CSS, JavaScript and web concepts.
  
  
  • Ability to conduct strategic keyword research and content planning.
  
  
  • Experience analyzing large amounts of data to develop actionable recommendations
  
  
  • Experience with enterprise SEO and rank tracking tool “Conductor”
  
  
  • Familiarity with A/B testing tools
  
  
  • Must have strong analytical and problem-solving skills specifically when presented with a question from clients about their digital campaign.
  
  
  • Must have strong verbal and written communication skills via email, phone and in person.
  
  
  • Ability to work independently and as well as part of a team.
  
  
  • Collaborate with teammates and clients to develop measurable strategies for site optimization that aligns with business objectives
  
  
  • Contribute data-driven technical and content recommendations to reach rankings goals
  
  
  • Support various SEO audits (technical, content, authority, local, competitor) to identify gaps and set priorities
  
  
  • Assess client websites and develop prioritized architectural, technical, and content recommendations and SEO roadmaps
  
  
  • Perform keyword research, title tag and meta description development and provide on-page optimization recommendations on an ongoing basis
  
  
  • Conduct competitive benchmarking, analysis, and monitoring
  
  
  • Monitor clients’ organic search performance, and produce ongoing performance reports measured against ranking, traffic and conversion goals
  
  
  • Create and maintain analytics dashboards, reports and reporting tools, and highlight key areas of opportunity in accordance to client goals and objectives
  
  
  • Review project requirements for each release and work closely with development team to implement changes
  
  
  • Stay abreast of industry trends to inform SEO strategy and communicate these trends to clients and our team, focusing on how changes can help improve results
  
  
  • Research, document and maintain SEO best practices and develop processes to utilize them throughout the organization